The OPEN Principle

The cornerstone of all considerations regarding our preparations is the clarification of the question of how reliably the desired dermocosmetic results can be achieved. The degree of penetration of the active molecules often plays a decisive role here.
Peptides, vitamins or fractions of macromolecules in particular can only develop their full potential under optimal conditions - namely after penetrating the uppermost layer of skin.
To ensure this, special attention was paid to the MBR® opening process, i.e. the preparation of the uppermost layer of skin for the subsequent active ingredient preparations.

The TREAT principle

The truly exclusive aspect of the MBR® „Treat“ principle is that global resources can be constantly utilised in the continuous development of our products. One or more components can be replaced with the newest generation of active ingredients should this improve the effectiveness of the product. In other words, MBR® users take part in sensationally accelerated advancements in cosmetology, generally without ever taking the slightest notice of this. Instead of waiting many years for relaunches of existing lines, MBR® customers can always be certain of benefiting from the current state of research.

The MBR® programme of „Constant Progress Development“ (CPD) is recognised by experts based on the fact that the ingredient information is applied with a flexible sticker label and not by printing on the actual packaging. Only this way can the development results be placed on the market in the fastest possible time.

While most manufacturers must decide on a specific anti-ageing strategy, the MBR® „Treatment phase“ makes available to the skin an entire bundle of concentrated measures,

• from the protection of DNA to
• improvement of cell longevity,
• high-quality cellular regeneration,
• stabilisation of the dermo-epidermal junction and
• physical smoothing of wrinkles;
  in other words, all exclusive methods that are currently available.

The CLOSE principle

The principle of "closing" actually always includes a component of supply, but the details would go too far at this point.
Special messenger substances such as cytokines, matrikines and phytohormones stimulate the epidermis to function in a qualitatively balanced and optimal manner in order to perfect the effect of the MBR® supply preparations.
But MBR® does not leave the selection of the actual care base of the emulsions to chance, but uses combinations of selected lipids, intensively effective moisturizing factors and long-lasting protective substances that are specifically tailored to the skin type.

This is the only way to achieve the visible improvement in skin structure that is so typical of MBR® products.